Jose Auriemo Neto, the current CEO of JHSF, is an exceedingly busy man, but in his rare spare time, he enjoys playing golf. He says on average he has this rare opportunity about two times a month. JHSF was first founded in 1972 by the brothers Fabio and Jose Roberto Auriemo. At that time it was known as JHS. In 1990 a family disagreement resulted in the brothers dividing the company into two completely separate companies, with each of the brothers taking full control of one of the control of one of them.
The one in control of Jose was called JHSI and continued to concentrate on construction. The other was led by Fabio and was called JHSF which focused on real estate. In 2001 Fabio’s son, Jose Auriemo Neto, helped take the company into the retail sector for the first time. One of their first great retail successes was Shopping Metro Santa Cruz in Sao Paulo. In 2006, Jose helped lead JHSF to build its first luxury retail complex called Cidade Jardim. Among many other stores, it boasts partnership agreements with top names like Hermes, Pucci, Valentino, Red Valentino, and Jimmy Choo.
In 2007, he heavily invested in the Fasano Group. Just a few years later Jose replaced his retiring father as company CEO. He has since led JHSF to build luxury condominiums, schools, and more luxury shopping centers. Today, JHSF has basically cornered the Brazilian luxury sector. In addition, every major city in Brazil possesses a luxury shopping mall thanks to JHSF. It also continues its long tradition of building and maintaining both private and public airports. It has also expanded its operations into Uruguay and the U.S. A few years ago, Jose temporarily moved his family to New York while he supervised their first construction project there.