Starting a company using digital platforms can be easy if one has the knowledge and tools to run the business. According to research conducted by GoDaddy, more people are choosing to host their businesses online for sales and marketing purposes. Flavio Maluf, Eucatex’s president, believes that running businesses online depends on the technology generations. Maluf did research on the prevalence of social media and websites in Brazilian businesses. He found out that over 70 percent of Brazilian enterprises have an online presence.

Learn more about Flavio: Meet, with Flavio Maluf, some tips for not losing productivity at work

Maluf also believes that technology is one of the major factors that have transformed the Brazilian economy. According to Maluf, this transformation has been in the form of business creation and profitability. He argues that social media has enabled business owners to interact directly with their customers. This phase of development is known as digital entrepreneurship. Maluf believes that as technology evolves rapidly, tools for opening and running businesses become more accessible. Entrepreneurs can create and run a website easily with the available online web hosting tools.

In his research, Maluf concluded that 71 percent of the youth prefer creating and managing their own business. Most young people are familiar with modern technological innovations. Maluf urges entrepreneurs to enlist the help of web designers and developers when creating websites for their businesses.

About Flavio Maluf

Flavio Maluf is a successful entrepreneur who serves as the CEO of Eucatex S.A. Industria e Comercio. Maluf joined the Brazilian company’s executive team in 2005. He is also known for providing Eucatex’s board with strategic planning advice as the board chairperson. He is the VP of Eucatex Trading e Engenharia and CEO of Eucatex Quimica e Mineral. Maluf served as an executive for companies such as Citibank N.A and Sistema S.A. Corretora de.

Eucatex group is known for its environmentally friendly approaches when manufacturing liners and insulations. With over 44,000 hectares of land for development, the company received ISO 9001 and ISO 14001 for its sustainability practices. Maluf’s expertise lies in mechanical engineering. He is a mechanical engineering degree holder. Maluf also attended the New York University to learn foreign exchange principles. He enrolled in EASP for international trade policies and rural management.