Sheldon Lavin is the man who is responsible for a lot of the success of OSI Group. He started working with the company during the 1970s when it was in need of financing. His hard work led to a deal that enabled the company to build a plant in the United States that was dedicated to providing McDonald’s with meat products. After doing so, OSI was so impressed that Lavin was asked if he would like to serve with the company. At first, he turned the opportunity down, but he later agreed to work with OSI if the company would continue to focus on growth and expansion.
Today, Sheldon Lavin serves OSI Group as its chairman and chief executive officer. He has worked hard to keep the company on track with its sustainability and has also helped it to become more environmentally friendly. Lavin has continued to find success because he understands a business concept that many other CEOs have a hard time with. This is the concept of delegating work to the right people so his time is freed up to work on the most important matters facing the company.
Sheldon Lavin was recently asked during an interview to reveal a single marketing strategy he uses that works to bring in new business. He responded by commenting that he has always embraced new technologies and that this has become more helpful in recent years as digital techniques have become more prominent. He has found that social media marketing and digital marketing work very well and has a team that stays on top of all of the latest trends in the industry.
Sheldon Lavin has always had the ability to look into the future and make plans for what he sees coming. He feels this has been a huge part of his success and knows that many business leaders overlook the need to make plans for the future. Lavin understands this is how successful companies are created that are able to hang around for many years. It is hard to argue with him as OSI Group has been able to continue its march towards success one year after another.