JHSF is a company in Brazil with significant participation in the lucrative business of developing and managing high-end hotels, shopping centers as well as business airports. The company is also thriving from its residential and commercial incorporation. It has been over 40 years since the company started operating and has earned the respect of the rest of real estate companies as the pioneer of various businesses. The company’s substantial resources and its capable leaders have allowed it to identify and seize the opportunities of the market. It is also an innovative enterprise that has deviated from the normal real estate companies operations. Its focus on delivering quality in the projects they have undertaken has increased its popularity across the country. It is this reputation that earned JHSF development contracts in New York and even in Uruguay.
As it has been happening in the mature real estate industries in the developed economies abroad, JHSF has begun redirecting its operations to high-income areas. In the recent areas, many of its undertakings are those that associate with the developing malls and hotels because this segment of the business is bringing in the most revenues. In the business world, customers are showing more support to sustainable companies which is the reason JHSF is promoting sustainable practices in every area of their business. One of the company’s sustainable projects is Cidade Jardim Corporate Centre and has been awarded the High Environment Quality certificate.
The company’s most profitable project, the Cidade Jardim would not have been there if it were not for the company’s CEO, Jose Auriemo Neto. He convinced his father, the founder of the company, to build the luxury complex on the land in Marginal Pinheiros. Today it the largest of its kind in the country. There are other successful projects that Jose Auriemo Neto has carried out in the company. He is responsible for growing the portfolio of the company from just concentrating on real estate to the management of establishments. He introduced the retail venture of the company in 2009 by bringing in designer brands into the shopping complex the company had built. Although the luxury market in Brazil declined in 2016 and 2017, Jose Auriemo Neto has seen JHSF make a significant improvements in 2018