JD.com’s Plan to Get into Southeast of Asia
JD .com initially started as Jingjong in 1998 before changing to JD.com 2003. It is the biggest e-commerce company in Chinese and its quarters is situated in Beijing. Richard Liu started the company in 1998 as a chain of retail shops and he went online as JD.com Company in 2004 after the SARS outbreak which made his customers and employees stay indoors which ended up affecting the businesses greatly. The outbreak triggered Richard Liu to find out a way of selling his products to his clients and attract other from far regions. That is when Jingjong decided to sell their products and services online. Besides online business being new in China at the time, JD.com quickly picked up and in a short period the company had secured thousands of clients from various parts of China. Right now, the company has made a lot of profits by selling their products and other companies have collaborated with JD.com in order to market their products globally.
JD .com’s Collaboration with Companies to go Global
Since JD.com is already running their errands in most parts of Asia, the company recently collaborated with the Central Group, which is the top Thai retail conglomerate, with the target of extending their services to Southeast Asia. This will be a great move for the company since occupying the Southeastern part of Asia shall greatly the population of their market hence bringing in more profits. The two companies came together to form “JD CENTRAL” e-commerce platform.
The platform will enable JD.com to further expand its market since the company has already launched a similar platform in Indonesia. Apart from the company’s platform in Indonesia, it has also established a strategic investment in Tiki, Vietnam. When the company used “JD CENTRAL” in its testing practices, the platform provided direct sales and marketplace replicas. Since the operations were opened up to date, the sales that have been made through the platform have gone past the expectations. This means that the company’s target of extending its footprints to Southeastern Asia is likely to succeed. Some other companies that have collaborated with JD.com so as to go global include, San Miguel.