Jingdong is a part of the Fortune 500 companies and the largest e-commerce platform by revenue in China. It’s also known as JD.com. Jingdong retails electronics, cosmetics, apparel, and food and is committed to providing authentic and quality broad range of these products. It has a user-friendly online platform and a mobile application in which the users can easily purchase the products. The products are offered under competitive prices and the customers can pay conveniently in a purchase or on delivery. Jingdong in July 2017 announced Toplife’s partnership with Farfetch an existing luxury business company in China. This strategic partnership is to allow luxury brands to China.
The merger allows Jingdong to access Farfetch’s customers that amount to over 300 million. Farfetch, on the other hand, gets the top level of JD.com application entry point. Farfetch also provides Jingdong access to its network of 3000 brands and partners. Before the partnership with Jingdong, Farfetch had merged with an e-commerce and marketing company, CuriosityChina. This contributed a great way in helping the company build and grow its operations in China. The great market base of luxury fashion makes it a key section of Jingdong. The merger between these two fashion companies will provide a great shopping and logistics experience for the customers in China. Jingdong is also pursuing more partnerships to expand the business even more in the country.
The companies will also provide strategies for luxury brands to be able to penetrate the market with ease. Jingdong currently operates over 6000 delivery stations distributed within 256 warehouses and covered over 2600 counties by December 2016. It also created employment to over 120000 employees. This partnership will expand their network and create more employment opportunities. Jingdong is committed to providing a successful online retail business through committed customer service. The collaboration between Jingdong and Farfetch is win-win and will see the coming together of local and global segments in the luxury fashion industry. The two companies are committed to consolidating their operations through a better relationship and make China a one-stop shop for luxury brands. With their expertise, network and customer service the partnership is a huge success.