If you are looking for an effective method to advertise your product, consider podcast promotions. A study carried out by Edison Research Strategy on behalf of PodcastOne in the least half of 2016 showed that the approach is not only practical but actually may be preferable than the traditional advertising methods. While announcing the results, the top leaders of the two companies which partnered in the research praised the technique saying that it justified PodcastOne’s approach to marketing.
The elements tested in the research included recalling of the brand after an ad about it had done on the podcast shows, intention to purchase and rate of recalling precise messaging. Vice President of Edison Research Strategy reported that the company had performed three different types of research with the aim of observing the efficiency of podcast marketing. The study involved five national brands, some already favorite and other still in the starting stages. As the first of its kind, the study examined the efficiency of advertising tests both before and after marketing campaigns by analyzing the brand lift of five products of services.
Norman Pattiz is the founder and the executive chairman of PodcastOne which is the most popular advertiser-supported podcast networking. Mr. Pattiz is also the brains behind the founding of Westwood One, the giant radio network currently releasing a weekly content of above 340 hours comprising of original programming.
Under the leadership of Mr. Pattiz, Westwood One at one time either owned, distributed or managed NBC radio networks, CBS news, the Mutual Broadcasting System, CNN radio, NCAA Basketball, NFL Football, March Madness and the Super Bowl. It also distributed entertainment, sports, talk, as well as traffic programming to the broadcasting industry.
In addition to his career in broadcasting, Mr. Pattiz sits on the trustee board of the University of California as well as being the chairman of Lawrence Livermore and Los Alamos National Securities. Norm also sits on the Council on Foreign Relations and the Pacific Council on International Relations. Come 2010; Norman launched the Los Angeles-based Courtside Entertainment Group, which produced quality programming on multiple platforms. Having such notable names like Laura Ingraham, Dr. Drew Pinsky, and Ron Paul; the Group has risen to high levels of popularity.
In recognition of his exceptional achievements, Norman was nominated by the Library of American Broadcasting for the Giants of Broadcasting Award as well as getting admitted to the National Radio Hall of Fame in 2009. Learn more: https://ideamensch.com/norman-pattiz/