It was smiles in March of 2015 when Senecal took over as the CEO of CP+B, but who knew her tenure would be that short-lived? She is now set to step down from the top leadership of the company in 2017. However, Lori Senecal will be remembered for great achievements by the company during her tenure. She will be remembered as the leader who shipped CP+B toward the American Airlines win.

Why Lori Joined CP+B

It is quite surprising that her departure from the company had been planned since she joined the company back in 2015. Nevertheless, she has contributed greatly to the success of the company and made lots of legacies. When asked, Porter said that he brought Senecal aboard so that she could redefine the company regarding leadership. She is such a genius manager who has great potentials to save a company from falling below its key objectives and plan. Porter went further to state that Senecal even performed better than he thought she would.

Major Achievements

When Senecal joined CP+B as the CEO, she had written a plan and some goals that she had to achieve no matter what come may. So, she ensured that her management is channeled toward unique achievements like winning the American Airlines. Lori also ensured the allocation of resources is done with the aim of enhancing the worldwide management and that one could not go unachieved. She also ensured that the communication platform is redefined so that it matches the latest technological innovations and hence the company can compete fairly with its core rivals.

Though it is now the time that she stepped down, Lori Senecal has proven to be one of the world’s best corporate leaders. According to campaignlive.co.uk, if the next CEO adopts the same leadership skills and even develop them further chances are that the company would record an unprecedented performance. All the credits would however still go to Lori for having manifested great aggressiveness regarding saving the company from going down the same road as those that fell off and disappeared. CP+B should focus on bringing more leaders like Lori so that it can be able to grow exponentially. It is worth noting that Lori Senecal will leave the advertisement sector and venture into other things of personal interest. Follow Lori on Twitter.

http://www.adweek.com/tag/Lori-Senecal/