Krishen Iyer is based out of around Carlsbad, California and is an experienced entrepreneur who founded Managed Benefits Services in 2016 and currently serves as their Chief Executive officer. Medical and dental insurance can sometimes be confusing products to market, but Managed Benefits Services is known for their proven track results of driving traffic and potential customers to their clients’ online sites and social media.

Krishen Iyer knows that health care insurance companies throughout the United States sometimes face many of the same problems when it comes to marketing as the local companies in Carlsbad, CA. Many companies underestimate just how big of an impact proper online marketing could have on their company and they don’t dedicate the amount of time and resources to make sure that it is being executed properly in order to impact current and potential customers in the most effective way.

While there have been many incidents of companies finding themselves in hot water based on how their online marketing information was obtained and what they did with this, Krishen Iyer believes that these issues can be avoided if they are approached correctly. It’s important to be transparent about how the information was gathered to target your marketing and what your company may do with any data that they may collect during your online interactions. It’s also important to consider your customer base and to keep evolving with the different marketing trends that are in use today.

Location-based marketing can have a big impact on your customer base, but Krishen Iyer states that it might not be something that every business should implement based on the feelings of some consumers towards the practice. About a quarter of smartphone users turn off their location services and about half of all smartphone users don’t like the fact that their phones save their location data and make it available to some apps and sites. There are a lot of factors Krishen Iyer states should be considered before using this type of marketing, but it could help your Carlsbad business grow and allow you to reach the customers that you need. Read more on Krishen’s marketing strategies here.

Follow Iyer on https://twitter.com/KrishenIyer