Flavio Maluf is a 67 years old successful businessman who has built one of the most successful companies in Brazil. He built Eucatex from the ground up and now its recognized among the largest suppliers of eucalyptus products such as floors, MDF panels, partitions, doors and other products such as paint and varnishes. Its success is also partly influenced by the sustainability initiatives that have been spearheaded by Flavio Maluf. The company has not only achieved sustainability in production, but it also advocates for environmental sustainability.

Eucatex engages in production all year round because it has a sufficient supply of raw materials. This would not have been possible if had not invested in land and reforestation over five decades ago. Currently, it owns expansive forests of eucalyptus that guarantees it of self-sufficiency. The forests are also part of its initiatives of environmental protection.

Eucatex engages in the Environmental Education Program that was developed by Flavio Maluf to educate the public about tree planting and environmental protection. The program has also received lots of support from the local authorities. The program has been going on for 19 years now and it is expected to continue reaching out to more people even in the future.

Flavio Maluf believes that the public needs to be educated on the best ways of preserving the environment, the environmental importance of forests and how these forests should be managed. Afforestation is the other topic of education in this program that teaches about the best methods of planting trees and also about recovery planting. More than 27,000 people have gone through the program and the number is expected to continue rising in the future.

The chair of the company, Flavio Maluf has also made sure that it maintains a close association with the people by listening to their feedback as to whether the activities of the company have a negative effect on them. It has also motivated the people to use the forests for apiculture purposes so that they can earn money by selling the honey. The forestry unit has employed over 1000 people and has also indirectly generated jobs in other sectors

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