Thanks to its impressive growth in the recent past, China has become one of the most vibrant consumer economies on the globe. Many companies that have been dominating other parts of the world have increasingly been trying to get into the Chinese market. The latest company to do this is Grand Tokaj, a respectable Hungarian sweet wine producer. This Hungarian sweet wine producer has entered into an agreement with JD.com, one of the largest e-commerce platforms in the country, to debut its offerings via this platform. At the moment, discerning wine connoisseurs on the e-commerce platform are the exciting range of this Hungarian sweet wine.
A great start
According to JD.com, it is putting plans in place to make sure that this world-famous wine brand has a great start in the Chinese market. This prosperous e-commerce platform will help the Grand Tokaj with marketing and also the customization of the products so that they are fit for the Chinese market. Additionally, the insights provided by this e-commerce platform’s big data analysis will help this Hungarian winemaker in its decision-making. JD’s self-developed nationwide logistics network is expected to play an important role in the success of this sweet wine brand in this new market. Grand Tokaj aims to have customers’ orders fulfilled on the same day and is putting a lot of resources in play to make sure that this will be possible. Same day delivery for this Hungarian wine brand might just give it the edge it needs to dominate the market and become a success.
A promising market
For Grand Tokaj, China is a very promising market as statistics reveal that more than three-quarters of consumers in the country prefer wine from abroad. This winemaker is also counting on its excellent global reputation to capture this promising market. The winery is the largest in Tokaj-Hegyalja, Hungary’s historical wine region. So far, JD.com customers have received this brand well with more than 1000 bottles of its signature, Tokaji Aszu range sold within the first 10 hours. Furthermore, Grand Tokaj’s online store has already attracted 400,000 followers a few hours after it launched.