No longer will people have to settle for just the regular scentless Chapstick from the drug store or pharmacy, the type of Chapstick that could only come in two flavors. Seven years ago the evolution of EOS began, and then the real crazy started. With a good selection of flavors many stores, magazines and even celebs started to pick up on the trend. The company’s called EOS, but the full name is Evolution Of Smooth, evolutionofsmooth.com. The company was worth $250 million from the start, and is now the second best-selling lip balm in the country.

The company is expected to do nothing but grow, their specialty In oral care sets EOS at the top of the food chain for substantial growth in the future. EOS lip balm is completely organic and takes pride in that. It took a long time for the company to get the shape of the packaging just right, finally it was decided that the sphere or egg packaging would be the best choice, it related to all five of the senses. The product would sell at $3, and would be targeted more towards the female market. What surprised the company though was that, the product reached all groups and all types of people and became an instant phenomenon. Over the many years a number of flavors have been brought to light. https://lipbalmcompany.com/products/eos-lip-balm

Since the launch of the lip balm, many new products are starting to be released from the company such as shaving creams, skin care and other products. It is amazing how a small startup company could turn into this; it is because of determination, creativity and hard work that EOS is such a huge success today. EOS should be an inspiration and a goal to reach in terms of success for all other startups out there. For more information, check out the EOS Facebook page.

https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick