Doe Deere seems to represent what is ever so prevalent in this millennial society we live, and that is, ambition, individuality, and an entrepreneurial spirit. Having lived in both Australia and the United States, Deere likely experienced diverse cultures and customs, and in turn, diverse art. Music, fashion, and beauty are all a part of artistic expression, and all are things Deere has had her hand in. Lime Crime, being one of the masterpieces born of Deere’s creative mind, has taken on a life of its’ own, but first, let’s address Deere’s road to success.
Regarding female entrepreneurship, Deere is an outstanding example of what is commonly referred to as a “Girl Boss.” She built her brand from the ground up and did so by really utilizing her natural talent for, and fondness of, artistic expression. At a young age, she experimented with different fashion and makeup choices to accurately express herself; this would carry on into her adulthood. Although Deere admits she was not the best makeup artist starting out, this merely adds to her allure in helping young entrepreneurs realize everyone starts from somewhere, and there are many ways to work with your passion outside of the conventional route. Sometimes you are not always the painter, but the visionary to provide the painter’s inspiration, and that is what Deere has proven herself to be with her Lime Crime cosmetics line.
With innovative beginnings, it is safe to say, Deere has created one of the most unique, online beauty companies there is. Lime Crime, being a vegan and cruelty-free line, also appeals to the socially conscious in today’s world. This is but one of the many attributes of the brand. Many wonder how the name came about, and Deere has explained in interviews that it naturally came to her. She thought of it in 2004 when choosing a name for her new eBay store, and it has proven to be a catchy one. The name represents her love for the color green and the boldness of the Lime Crime brand as a whole. Lime Crime is a line that caters to anyone feeling bold, brave, and adventurous. The colors possess a vibrancy that command attention and will help even the coyest of persons, stand out. Whether you are looking for a bold lip, eye, hair color, or ‘hi-lite’ that pops, Lime Crime has it all. It is a high-quality product that has customers raving about it, and it all started with a girl named Doe Deere with a knack for color and a dream.
For more details, visit www.doedeere.com.