One of the biggest albums last year was Jay-Z’s 4:44. Just like most of the major projects in Roc Nation, marketing was one of the reasons why the album received unmatched album sales around the world. As the COO of this company, Desiree Perez ensured that all the album logistics were favorable — before and after releasing the album. In addition, Perez was also instrumental in ensuring that the Jay Z — as a brand — had enough entertainment buzz.
As an insider in the entertainment industry, Desiree Perez understands the importance of corporate structures. Roc Nation, for example, has revolutionized the entertainment industry in different aspects. The main aim of building business structures in the entertainment industry is to monetize on the talents. When she was starting in this industry, she knew her magic and thanks to her approach to monetization of talents — Roc Nation is one of the biggest labels in the world.
Desiree Perez also believes in diversification. Although the music industry is currently one of the best industries — monetary — there are other areas where entertainment companies can tap. Mechanizes is one of the ways the company has increased its revenue streams. Increase in revenue streams translates to more investment in individual artists and therefore better works. The creation of a spiral effect in the entertainment industry is one of the reasons why different entertainment outlets call Desiree Perez — ‘The Queen of Showbiz.’
Desiree Perez is a firm believer of sustainability in the showbiz. Although Jay-Z is the main act in this label, the company needs other artists. In the past five years, the company has invested in some of the most prominent artists in the music industry. Some of the brands the company is currently working with are hugely talented — for example, Rapsody. Roc Nation, through the COO, ensures that the new signees thrive in the music industry — through proper marketing and management.
Lastly, Desiree Perez understands the importance of music tours to individual artists as well as to the label. In all the musical tours, she has planned — together with her team at Roc Nation — have redefined music tours. Her understanding of a good tour is one of the reasons why Jay-Z works with her on every music tour.