Over the last three years, Fabletics an active wear group has managed to earn a net worth $ 250 million despite Amazon running a significant percentage of online fashion sector. Currently, the economy has shifted the ultimate desire of the current customer from price and quality to brand, customer care, striking design and last mile service. Through its alignment with companies like Apple and Warby Parker, Fabletics has opened additional branch stores in Hawaii, Florida, California, and Illinois. Recently, the General Manager, Gregg Throgmarin let in on the company’s success secret to achieving a 644% retail growth.
The organization ensures the provision of trendy fashion that meets the unique interests of each customer at a subsidized price. These prices have made sure that the company stays ahead of its competitors. Due to its physical stores, the company has come up with techniques to operate. The company has successfully incorporated the reverse showroom strategy which resulted in positive outcomes. This technique has enabled them to form stable relationships with their customers by being a reliable company that has in depth knowledge of the local market.
The Fabletics Movement has worked with various celebrities in Hollywood to expand its empire. It recently launched a collaboration wear in Beverly Hills with Demi Lovato. Demi, a pop singer, is an active advocate for the fashion brand. She finds it both inspiring and empowering to all women despite their physical differences and age gaps. Since 2013 the company has been a fashion brand that has continuously inspired women nationwide. As an actress with no business history, Kate Hudson has managed to build an active wear empire within a short period of three years.
Her active lifestyle impressed the co-founders of the TechStyle Fashion Group who considered making her their partner. Kate is an active participant in the operation of the business; she is heavily involved in budget reviews, online strategies, and design work. She makes follow ups with all members of the movement and ensures both sales and style is impeccable. Over the years the company has faced constraints but managed to overcome them. The company has set on providing high-quality products while maintaining clear communication and satisfactory customer service. The company was ranked top by the Better Business Bureau and even applauded for its impressive customer service score. By partnering with Tech Style, Fabletics has received aid in finances, resources, and expertise. It has also managed to cut the budget on personnel that Tech Style provides.
Before 2013, there was a hole in the workout apparel industry. There were several expensive brands that offered quality, stylish apparel. If you couldn’t afford those expensive brands, then you were stuck with low quality, cheaper brands that would fall apart after just a few uses. The founders of the brand, Fabletics, along with actress Kate Hudson, saw the need in the industry and sought to fill it. They wanted to create a company that offered quality, stylish workout clothes that people could actually afford. With that idea, Fabletics was created.
This was apparently a big need in the industry because Fabletics has become a multi-million dollar company in just a few short years. They are taking on giants in the apparel industry, like Amazon, who controls twenty percent of apparel sales. To make sales and create a customer base, Fabletics works on a subscription based membership system. Their members pay a low fee each month and receive an outfit shipped to their door. These automatic shipments and easy shopping make for many repeat, loyal customers, which are the key to their success.
Fabletics has also started to open traditional physical stores. This may seem contrary to the way most retailers are doing business. Many physical businesses are starting to do more and more of their business online. Too many retailers are losing sales to online businesses selling items cheaper. Customers will come in the store to see the items and then purchase online cheaper. Fabletics is turning this idea on its head. They are simply using their stores to offer more customer service to their members. When their members shop in store, the items also go into their online shopping cart for later purchase if wanted. It doesn’t matter if the item is purchased in store or online. Thirty to fifty percent of those that enter their stores are already members, wanting to see the clothes in person or browse their selection. Another twenty-five percent of those that enter their stores become members while in the store, thus creating more revenue and more loyal, repeat customers month after month.
Fabletics clothing quality rivals that of the expensive brands. Their clothes don’t fade and hold their shape and compression after many launderings. Their clothes are soft, comfortable, and thick. You will not have any see-through issues with Fabletics clothes. As a customer, you will feel like a smart, savvy shopper getting quality clothing that will last a long time, at a fraction of the cost of the expensive brands. Plus, their clothes are trendy and stylish. Your hand-picked outfit choices each month are certain to be the latest styles that you will happy to wear not only to workout in, but in your everyday life. Fabletics has many options to choose from, something to fit every lifestyle and exercise needs. If you don’t love the outfit you pick out, you can always return for a store credit or another outfit for free. Once a VIP member, you can also pick out any items you’d like a la carte at a discount price.