Millenials, who are known to be drivers of the economy, have increased the demand for craft beer worldwide. The craft beer market is quickly overtaking the traditional beer industry with the rise of cosmopolitan culture that prompts people to appreciate diverse flavors. Canada has not been known to embrace craft beer. However, this view is starting to change, especially after Canada performed excellently at the recent Open Beer Championship. Not only did Canadian brewers showcase impressive brands, but also won 24 awards, including 10 gold medals. Eli Gershkovitch, the founder of Steamworks Group of Companies, is one of the brewers who put Canada at the top in the competition (https://affiliatedork.com/eli-gershkovitch).
Eli Gershkovitch posits that Steamworks showcased various brands of their top-selling craft beers, which impressed the judges. The Open Beer Championship’s top contender has developed exciting brands like Steamworks Pale Ale, Lion’s Gate Lager, and Flagship IPA, which are sold across 14 states in the US. To back its stellar profile in the craft beer industry, Steamworks’ popular pilsner scooped the award for being Best BC Craft Beer for two consecutive years. Steamworks’ pumpkin ale also received a gold medal at the Canadian Brewing Awards in 2013. Eli Gershkovitch posits that the secret behind the successful brands the careful process of perfection before presenting the flavors to the public. For instance, Flagship IPA was in production for 4 years.
Eli Gershkovitch established Steamworks in a small pub at Gastown, Vancouver in 1995. Starting a craft beer business was a difficult process then. However, Eli Gershkovitch used his experience as a lawyer to navigate the complex processes. Steamworks Brew Pub was the first firm in Canada to use steam power for brewing. With a combination of traditional and innovative approaches, the pub quickly gained ground, enabling Eli Gershkovitch to expand the brand to different outlets. By 2013, his flagship pub had expanded from 184 seats to 754 seats. Eli not only offers Gastown beverages but also supports local events in the downtown district, a factor that has helped the region to become a social hub. The increased demand for craft beers has enhanced the market shares of the companies engaged in the industry.