One of the biggest albums last year was Jay-Z’s 4:44. Just like most of the major projects in Roc Nation, marketing was one of the reasons why the album received unmatched album sales around the world. As the COO of this company, Desiree Perez ensured that all the album logistics were favorable — before and after releasing the album. In addition, Perez was also instrumental in ensuring that the Jay Z — as a brand — had enough entertainment buzz.
As an insider in the entertainment industry, Desiree Perez understands the importance of corporate structures. Roc Nation, for example, has revolutionized the entertainment industry in different aspects. The main aim of building business structures in the entertainment industry is to monetize on the talents. When she was starting in this industry, she knew her magic and thanks to her approach to monetization of talents — Roc Nation is one of the biggest labels in the world.
Desiree Perez also believes in diversification. Although the music industry is currently one of the best industries — monetary — there are other areas where entertainment companies can tap. Mechanizes is one of the ways the company has increased its revenue streams. Increase in revenue streams translates to more investment in individual artists and therefore better works. The creation of a spiral effect in the entertainment industry is one of the reasons why different entertainment outlets call Desiree Perez — ‘The Queen of Showbiz.’
Desiree Perez is a firm believer of sustainability in the showbiz. Although Jay-Z is the main act in this label, the company needs other artists. In the past five years, the company has invested in some of the most prominent artists in the music industry. Some of the brands the company is currently working with are hugely talented — for example, Rapsody. Roc Nation, through the COO, ensures that the new signees thrive in the music industry — through proper marketing and management.
Lastly, Desiree Perez understands the importance of music tours to individual artists as well as to the label. In all the musical tours, she has planned — together with her team at Roc Nation — have redefined music tours. Her understanding of a good tour is one of the reasons why Jay-Z works with her on every music tour.
Almost two exact year after the “Closer” exploded into summer playlists across the country, electronic dance music duo the Chainsmokers have once again produced a ridiculously catchy summer tune in the form of “side Effects.” The new song will be debuted at the band’s show in Atlantic City on July 28. Also present for the performance will be frequent partner-in-crime to the duo, Emily Warren, whose vocals make a presence in the dance tune.
The Chainsmokers are an american dj duo, formed by the partnership of Alex Pall, and Andrew Taggart. The duo first broke into the limelight with their hit #Selfie in 2014, with their mos well-known tune being the smash summer hit “Closer” featuring the voice of female artist, Halsey. Pall and Taggart have drawn from numerous musical sources, with taggart being quoted as describing their music as “blurring the lines between indie, pop music, dance music, and hip-hop.”The group have since gone on to win numerous awards, including 2 American Music Awards, 7 Billboard Music Awards, and 8 iHeartRadio Music Awards.
The duo’s newest song, “Side Effects” has taken a much different approach from many of there other releases this year, which Taggart amounts to both the season that the song was written in, as well as the personal lives of the duo. The example given is “Sick Boy,” the duo’s very successful song released this past winter. The much darker sound and message that the song has, compared to the disco-funk fusion that is “Side Effects” is a reflection of a darker season in the winter and the personal issues that the two men were struggling with at the time.Taggart states,’ “as soon as the weather got better, and everything warmed up — we started making music that reflected that.”
Looking to the future for the duo, it looks bright. Taggart describes “Closer” as an almost coming-of0age for the duo. Not only did it put the group into the limelight of pop-culture, but it is also the first song that Taggart sang on, leading him to sing in a fair few more of the group’s biggest hits.
The Chainsmokers release of Closer was different than what they have done in the past. Andrew Taggart was singing with Alex Pall representing the other half of the group. This was unlike their traditionally crafted electronic soundscapes. The duo successfully combined personalized dance music with the feelings and thoughts of true artists. Alex Pall has been DJing since he was a kid in New York. He eventually realized dance music was his passion and he decided to give it a chance. When he met Andrew Taggart it was perfection. They started playing together every day and four years later they hit their stride.
Alex Pall and Andrew Taggart were both ambitious, driven and wanted the same thing. They knew what worked, what did not and created their own unique identity as artists. They learned a lot as time passed and started becoming even better artists. Their journey of self discovery led to them asking questions and trying new things. Eventually the pair decided they wanted to do more than just straight up dance music. They are both fans of all different types of music so they branched out and created Don’t Let Me Down and Waterbed. Their new style blurred the lines between dance music, pop music, indie and hip-hop.
Alex Pall and Andrew Taggart make certain everyone has heard the big songs they release prior to moving onto the next one. They are creative and create the type of content nobody has heard. The songs they write are about the lives they are living. Closer was about the attraction to an ex girlfriends and the memories of the breakup. The duo works with songwriters but when they write the songs are much more personal. They want their work to be cohesive illustrate their lives and who they are. They both enjoyed working with Halsey and found her a unique and cool artist. They appreciated the strength in her voice and felt the music meshed with their identities.
Alex Pall and Andrew Taggart enjoy performing live because it transcends the typical experience. They keep hustling and refuse to get complacent. They simply keep pushing the boundaries to provide their fans with new experiences.