If Randy Ray and Wendy Lewis are still not exactly household names, it is clear that their brainchild health and beauty company, Jeunesse Global, is quickly becoming one. Founded in 2009 out of the couple’s sprawling Florida mansion, Jeunesse Global has since gone on to smash nearly every record for startup companies that has ever stood in the global health and beauty industry. Today, the company is rapidly becoming one of the most important brands in the business, with more than 10,000 distributors and over a dozen of the most revolutionary products that the sector has ever seen.
And all this came about as a product of the sheer tedium that Ray and Lewis unexpectedly encountered as they took their only crack at retirement. In September of 2009, the couple, who had been millionaires since their 30s, finally decided to hang up the towel and enjoy the fruits of their labor. Although they found the added time they could spend with their grandkids was nice, Ray and Lewis quickly realized that days without being able to pursue their passions and strive for their goals lacked the meaning and excitement that had kept them hooked on the business world for so many years. Within just two weeks of officially retiring, Ray and Lewis had founded yet another company. They called it Jeunesse Global.
Since it first baby steps, Jeunesse Global has proven to be an enfant terrible and implacable nemesis to the complacent firms that had ruled the health and beauty scene for so long. Jeunesse quickly began developing revolutionary and highly disruptive products, exploiting their competitors at their weakest points and later using their newly found strength to take some of the established brands of the industry to the mat, head on.
One example of a full-frontal assault launched by Jeunesse into the territory of established brands is its AM PM Essentials. As a standard multivitamin, AM PM Essentials is as solid as they come. But where it really distinguishes itself is in the area of helping people sleep at night. PM Essentials is specially formulated to ensure that users wind down on time and sleep soundly, all night long.