The wine world is ever changing and keeping up with the buying habits and preferences of today’s market while honoring the past and history of winemaking is a challenge. While many wine companies look at this reality as a constant struggle, Julia Jackson of Jackson Family Wines and the Cambria Estate Winery welcomes the challenge. This Scripps College graduate has been in the wine business her entire life and her dedication to the craft shows through in her work as a spokesperson for her family’s business. Julia grew up picking grapes alongside her larger than life father, Jess Jackson.

In addition to her role as spokesperson, Jackson is also quite active with her philanthropic endeavor, Cambria Seeds of Empowerment. This organization works with other non-profits to help empower girls and women in the workplace. Julia is a strong believer in being one’s authentic self at all times and she works to allow everyone to have that privilege. She fears that many times young women will set aside their true selves in order to fit in more in the male-dominated business world. With the wine industry being a bit of a boy’s club, Julia knows a thing or two about succeeding in a male-dominated workplace. She cites her mother as a shining example of remaining true to oneself but also succeeding and being a force in the business world.

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The latest delight of Julia’s is one of the newer varietals to be produced in a vineyard that was named by her parents at the time of her birth. The Vérité La Joie is a Cabernet heavy Bourdeaux blend produced forms the Cambria Julia’s Vineyard grapes. Jackson believes that Sonoma is perfect for Cabernet production and has been championing this varietal for years. Jackson Family Wines is well positioned for the future.