C & C Alpha Group is a private equity firm that is based in London and its owners are some of the most affluent families in India. The firm is seeking to extend its boundaries to hospitality sectors in Saudi Arabia and the United Arab Emirates. The director of C & C Alpha Group is the renowned British – Indian entrepreneur Bhanu Choudhrie, who comes from the reputed Choudhrie clan. Bhanu Choudhrie was born in New Delhi and was raised there by his parents together with his brother. Immediately after completion of his studies, he migrated to the USA where advanced his studies in international business. Bhanu also joined the University of Boston where he majored in marketing. Bhanu Choudhrie established C&C Alpha Group and has since held the position of its director from 2001 to date.

C & C Alpha Group has special interests in care homes and utilities and its director alerted the Arabian Business that he is striving to explore the promising hospitality projects in Saudi Arabia. Bhanu also added that this would be a good venture for Ananda which happens to be the C&C Alpha Group’s hotel brand. C&C Alpha Group also owns Shanti Hospitality Group and also has more than 2,000 keys across the world in 24 hotels inclusive of Starwood Hotels, Nidra Hotels and many more. See more on Wikipedia.


Bhanu Choudhrie acclaimed that he feels that hotels market prospects in Saud Arabia are quite promising and was convinced that this is the perfect time to explore this market. He also noted that he realized that Saudis and young Emiratis greatly value their health and are quite willing to learn about it. The prominent businessman also remarked that he is confident that there will be immense growth of tourism sector in Saudi Arabia and the United Arab Emirates and C & C Alpha Group is cautiously exploring these opportunities. Besides the role that Bhanu Choudhrie serves at C&C Alpha Group, he also owns many investments across the world in the banking sector, healthcare, real estate, and utilities. He is also a philanthropist and is reputed for having made several donations to quite a number of charities across the world.

Visit: https://companycheck.co.uk/director/909781743/MR-BHANU-CHOUDHRIE/summary