Malcolm CasSelle has always been at the forefront of technological innovation. In 1995, the Stanford graduate in computer sciences co-founded NetNoir, the first outside company to receive investment from the AOL Greenhouse Program. He served as CTO until 1998, transitioning to the role of senior vice president for Pacific Century Cyberworks. Over the next decade he held major management position in numerous web-based investment firms. Following the progression of technology as it quickly took over. He was a major player in Groupon’s joint venture with Tencent, and served as vice president and CEO for the first major companies to handle online monetary transactions. Now CasSelle is at the forefront again, and this time his focus is on cryptocurrency.
Cryptocurrency is a digital unit designed to operate like actual currency in an exchange medium. It utilizes cryptography so that transactions can be kept secure. Such assets are alternative forms of actual currency and can be traded for other digital assets or in some cases physical objects. Bitcoinsare the first type of cryptocurrency to be decentralized, allowing many people who made an investment in the assets to cash out. One such person was Malcom CasSelle. CasSelle is currenty the CIO of OPSkins, a company focused on sales of in-game currencies and assets for video games. OPSkins is also the largest bitcoin merchant around. In tandem with OPSkinsCasSelle is the president of Worldwide Asset eXchange, or WAX, a player-to-player decentralized marketplace for the sale and trade of digital assets. Both companies have played a large part in the rise of cryptocurrency, and CasSelle has been firmly at the helm.
Centralized cryptocurrency provides too many limitations. It restricts players and keeps everything digital. There is no opportunity for an investor to transfer their assets to actual cash. Decentralization allows for that, as players can trade or sell digital currency. However, it can be dangerous. Decentralized networks run risk of fragmentation and fraud. WAX offers the first solution with the use of blockchains to keep the network secure. When WAX eventually launches, Malcom CasSelle will once again be at the forefront of innovation.