When Joel Friant decided to create the perfect habanero shaker, he knew he could take no shortcuts. He traveled the globe in search of the right pepper to use for his shaker. In Jamaica, Joel discovered the Scotch Bonnet, a variant of the habanero chili pepper. Joel knew this pepper would suit his interest and began to experiment with different drying and packaging processes.

 

Once Joel was satisfied with a drying method, which involved using the sun to dry the Scotch Bonnets, he developed a method of breaking down the habanero peppers into uniform flakes. Joel then placed these flakes into a 1.5-ounce container. Joel had this container specially designed to prevent the peppers from becoming stale and losing their spice and flavor.

 

The Original Habanero Shaker was noticed by several grocery retail chains in the Washington State area, and it was soon sold on shelves all across the state.

 

Joel has experience in other fields of business, He has worked as both a restaurant owner and as a real estate agent. Joel’s restaurant, which served Thai cuisine in the form of fast food, was an instant success when he introduced the original concept in 1995.

 

After the restaurant, Joel gained an interest in the real estate market. He realized that he could buy old homes and restore them, after which he could sell them for a profit. He enjoyed working in real estate and joined a real estate sales frim. Joel was an expert salesman, quickly becoming the best in his office. The owners of the frim at which Joel worked offered him a position as the manager of a branch office. Joel accepted and ran this office, which dealt in real estate mortgage loans.

 

In 2012 Joel relaunched his Original Habanero Shaker online. He had spent many years studying the intricacies of e-commerce and has now positioned the Original Habanero Shaker to be an international success.