LocationSmart is a California-based company that is pioneering a new technology called IP Geolocation. Every user on a network will have an IP, a unique identity that also includes data about that user’s geographical location.
Having access to the IP Geolocation of users is extremely useful for a variety of industries. LocationSmart offers services that include utilizing IP Geolocation for marketing, fraud prevention, and legal compliance, among many other uses.
Companies are always trying to get more data about their costumers so that they can design effective, targeted marketing campaigns. IP Geolocation allows businesses to know where their users are in real-time, which is an excellent opportunity for customized advertising.
There are also very practical uses for having this data, such as providing customers with location specific-information about product inventory, local promotions, or the address of the closest store. LocationSmart’s services empower businesses to know more about their customers and make their outreach highly targeted. Read more: LocationSmart | Wikipedia and LocationSmart | Capterra
Another unique application for IP Geolocation is for industries that are legally required to verify the location of their users. Online gambling companies confirm their user’s geographical location because they’re only allowed to do business in the states where online gambling is legal.
LocationSmart offers these companies a reliable way of staying legally compliant. Companies already have a variety of methods they can use to vet users before allowing them access to the platform, but these strategies are often inconvenient for costumers. IP Geolocation is an alternative form of authentication that provides a better user experience.
Online fraud is a significant and expensive problem for businesses, and it’s another area where IP Geolocation can make essential contributions. LocationSmart provides companies with measures like detecting if a user logs in from an unknown location or is trying to conceal their IP address.
These red flags can be a trigger for the system to ask the user to authenticate themselves or generate an email to inform the user of the unusual activity on their account. IP Geolocation technology offers businesses a unique and useful tool for preventing the expensive problem of online fraud.
LocationSmart has been a leader is in the industry of IP Geolocation application since 1997. Clients can depend on LocationSmart to provide innovative solutions for the challenges of the internet age. Whether it’s helping companies prevent fraud or connect with customers, IP Geolocation is a valuable tool that helps companies accomplish their goals.