Ashley Lightspeed is an individual who would have a lot of thoughts. Ashley Lightspeed would have these thoughts because she is involved in business.
A few her thoughts may revolve around platform companies such as Uber.
She would think about these types of companies because of the fact that these are the types of companies that are going to become prevalent in our world.
What Uber does need to focus on here would be to diversify its products, and to make its main service better to the point where it doesn’t have to depend on models such as loyalty programs to that extent.
With the acquisition of startups such as e-bike company Jump, as well as its focus on improving its service, Uber has been working towards those goals under Khosrowshahi’s leadership.
But the company has some strides to make at that front for those efforts to translate to something tangible. Get the latest update on her twitter to find out more.
Uber Has a Long Way to Go
The aforementioned observations highlight how these short term profitability fixes are not viable enough from where Uber is standing at the moment.
It cannot raise prices. It cannot cut driver pay. And it cannot depend on loyalty programs to scale its services further.
What it can do is to improve its services. Be better to its drivers. And invest in additional products to diversity its offerings.
Under its new leadership, the company has simply started making amends to escape from its exploiting and spying days. But the recent missteps in Uber’s recent past are significant to the point where they have hurt the company’s bottomline to a noticeable extent – where it was not even able to reach the goals for its IPO (Lyft suffered a similar fate in its public offering, but that still doesn’t make Uber’s loss any less significant).