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Lori Senecal to step down as the CEO of CP+B

It was smiles in March of 2015 when Senecal took over as the CEO of CP+B, but who knew her tenure would be that short-lived? She is now set to step down from the top leadership of the company in 2017. However, Lori Senecal will be remembered for great achievements by the company during her tenure. She will be remembered as the leader who shipped CP+B toward the American Airlines win.

Why Lori Joined CP+B

It is quite surprising that her departure from the company had been planned since she joined the company back in 2015. Nevertheless, she has contributed greatly to the success of the company and made lots of legacies. When asked, Porter said that he brought Senecal aboard so that she could redefine the company regarding leadership. She is such a genius manager who has great potentials to save a company from falling below its key objectives and plan. Porter went further to state that Senecal even performed better than he thought she would.

Major Achievements

When Senecal joined CP+B as the CEO, she had written a plan and some goals that she had to achieve no matter what come may. So, she ensured that her management is channeled toward unique achievements like winning the American Airlines. Lori also ensured the allocation of resources is done with the aim of enhancing the worldwide management and that one could not go unachieved. She also ensured that the communication platform is redefined so that it matches the latest technological innovations and hence the company can compete fairly with its core rivals.

Though it is now the time that she stepped down, Lori Senecal has proven to be one of the world’s best corporate leaders. According to campaignlive.co.uk, if the next CEO adopts the same leadership skills and even develop them further chances are that the company would record an unprecedented performance. All the credits would however still go to Lori for having manifested great aggressiveness regarding saving the company from going down the same road as those that fell off and disappeared. CP+B should focus on bringing more leaders like Lori so that it can be able to grow exponentially. It is worth noting that Lori Senecal will leave the advertisement sector and venture into other things of personal interest. Follow Lori on Twitter.

http://www.adweek.com/tag/Lori-Senecal/

 

SteelSeries Review of NewsWatch TV

NewsWatch TV is a television series whose episode features consumer and tech reports, entertainment, interviews, and much more. The series first aired in 1990 and originally began as a monthly program to today, where it is now a weekly program. Eventually, the program added a tech news segment as well as an AppWatch segment to appeal to the tech market’s audience.

 

Throughout the years, NewsWatch TV has earned a number of awards which include a Silver Telly Award in 2016, a Gold and Platinum Marcom award in 2017, and the national 2017 Videographer Award for excellence, among being nominated for others. Over such years, the show has been graced with awards, as well as the presence of hundreds of celebrities from singer Carrie Underwood to Olympian Carl Lewis.

 

While the show’s earnings, awards and other accolades may speak for itself, NewsWatch TV’s peers are not the only people who are raving about the series, but their clients are as well.

 

SteelSeries is a major gaming tech and accessories manufacturer, whose products have expanded to millions of fans, and the company itself is at the head of gaming accessory innovation. SteelSeries began working with NewsWatch TV in the fall of 2013, and the companies Senior Director of Marketing, Tori Pugliese, exclaims that it was “seamless.”

 

“You can really deliver a message that you want delivered to your audience but in a way where consumers are understanding it in their own language. The team has been great!” said Pugliese, when asked about the company’s experience of working with NewsWatch TV.

 

SteelSeries, as well as a many other company’s have nothing more than ravings of approval for the series and site.

 

Academy of Art University Is A Leader In Fashion With Appearance at NYFW

Appearance in New York Fashion Week

 

Not too many design schools can claim that their students’ work has been featured at New York Fashion Week. However, the Academy of Art University is an exceptional place. The Academy of Art students have appeared at the New York Fashion Week, which demonstrates the quality of their student body.

 

Impressive Craftsmanship On Part Of Students

 

Craftsmanship displayed by the students managed to impress Ms. J Alexander from America’s Next Top Model and Sara Kozlowski of CFDA. The attention to detail displayed by the young designers is astounding, with visions of the future on display for all of their students to see. The fusion of materials has meant that a complex look has been achieved as a result of the students’ enthusiasm for the fashion world.

 

Academy of Art Created As Training Ground For Advertising

 

The Academy of Art University was created by Richard S. Stephens in San Francisco in 1929. This began with a main campus on New Montgomery Street. Mr. Stephens was a magazine editor and painter, so he established the school as a training ground for those whom wanted to pursue careers in the Advertising industry.

 

Currently Run By Founder’s Daughter

 

Currently, his daughter currently is responsible for the school, whom has led a significant increase in enrollment to 18,000 enrolled students. The school even operates a car museum with over $70 million of the rarest vintage cars. They hold accreditations from two different agencies: the National Association of Schools of Art and Design as well as the Western Association of Schools and Colleges.

 

Urbanized Campus

 

The school is an urban campus in San Francisco. It is a great place for their students to pursue passions in design, art, entertainment, and liberal arts. Those whom want to become great industrial designers, or even great graphic/advertising designers can all find a home within the Academy of Art University.

 

Malcolm Casselle: The Tech Pro and Entrepreneur

Malcolm Casselle is a worldwide known entrepreneur and currently acts as the President of Worldwide Asset eXchange. Casselle formerly served as Chief Technology Officer and President of New Ventures at tronc, Inc. He holds a bachelor’s degree from MIT in Computer Science and a master’s degree from Stanford University in the same course. He is an established investor in a number of digital and social platforms that linger with his interests. Some of these companies include Zynga and Facebook.

Malcolm’s impressive educational background spearheaded his career journey where he once held a post as Senior Vice President and General Manager at Digital Media of SeaChange International. In 2015, he served as CEO during SeaChange International’s company acquisition of Timeline Labs. Malcolm was on the front line during the digital industry’s start-up projects such as Xfire, MediaPass and Groupon’s joint venture with Tencent located in China. He took up MediaPass as CEO, which is an online paywall solution built to generate subscription-based revenues for digital content.

Moreover, Malcolm served as CEO of Xfire a social platform for core video game players which registered over twenty-two million active users. Besides being engaged in the digital world, Malcolm is skilled in the business industry where he was director of a Hong Kong-based Capital Union Investments. He notably managed and developed private direct investments into late-stage web companies. Malcolm also engaged himself in Groupon’s joint venture with Tencent, a Chinese instant messaging and gaming giant; which saw him become a top executive. Also, he co-founded NetNoir. NetNoir broke a record by being the first outside company to engage into the AOL Greenhouse Program and Pacific Century CyberWorks.

In alignment with his interests, Malcolm came up with Worldwide Asset eXchange which as a decentralized virtual marketplace built using blockchain technology. Its primary objective as goods for trade is video game items. Users are handed the platform to trade in, sell or buy in a secure, peer to peer and quick way. The system eradicates most of the risks incurred in virtual trading. Users get to create their own marketplaces without any charges. The system has received great response as per the traction recorded.